in our Spotlight on Business Report we take a look behind the curtain at spending for the ruter University athletic department according to NJ Advanced media the Department's latest financial report shows ruter is raking in more cash than ever as part of the Big 10 conference but it's also spending even more to keep up with the competition the 2023 fiscal report submitted to the NCAA shows ruter spent a record 153 million for that Academic Year which is about an 11% bump from a year prior the budget has more than doubled since ruter first joined the Big 10 the biggest expense is coaching salaries but the department also set a record for Revenue more than $125 million last year thanks in large part to revenue from Big 10 media rights despite that though the athletic department is still running a deficit of 54 million